Circular Economy & CSR 

In collaboration with DeRobert (Kering’s supplier), this project is concerned with proposing innovative solutions for waste management and its communication.

Principal investigators: Stefania Romenti, Laura Illia, Claudia Gorza

Timing: April 2018 – December 2018

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Cultura + Impresa

Funded by Cariplo and in collaboration with Comitato Cultura+Impresa, this project is concerned with proposing innovative solutions for cultural sponsorships and events.

Principal investigators: Stefania Romenti, Laura Illia, Claudia Gorza, Grazia Murtarelli

Timing: April 2018 – December 2018

 

Media Reputation Index

In collaboration with Brembo, this project aims is to evaluate the quality of media coverage, by starting from the quali-quantitative evaluation of the seven reputational pillars. 

Principal investigators: Stefania Romenti, Marta Pizzetti, Sonia Pancheri, Claudia Gorza, Grazia Murtarelli

Timing: January 2018 – June 2018

 

Strategic Communication Plan for MIND 

In collaboration with Arexpo, this project engage the master’s students in strategic communication in the development and creation of an integrated, multichannel and innovative communication plan. The objective was to increase the brand awareness among different groups of publics: citizens, students, professionals and tourists. 

Principal investigators: Stefania Romenti, Grazia Murtarelli, Claudia Gorza

Timing: April 2018 – June 2018

 

Survey on Millennials perceptions

Funded by Manageritalia, this project investigates Millennials perceptions towards the profession of manager. A questionnaire was developed to assess differences of perceptions between millenians and professionals.

Principal investigators: Stefania Romenti, Marta Pizzetti, Alessandra Zamparini, Claudia Gorza, Sonia Pancheri, Grazia Murtarelli

Timing: January 2018 - June 2018

 

Exhibitions’ ROO 

Funded by Geodis, this project is concerned with developing a multidimensional index to calculate the Return on Objectives (ROO) of exhibitions.

Principal investigators: Stefania Romenti, Marta Pizzetti, Grazia Murtarelli

Timing: October 2017 - December 2017

 

Internal communication’s effectiveness

Funded by Auchan, this project is concerned with developing a multidimensional scorecard to evaluate the effectiveness of internal communication during an organizational change.

Principal investigators: Stefania Romenti, Grazia Murtarelli

Timing: October 2017 - December 2017