Circular Economy & CSR
In collaboration with DeRobert (Kering’s supplier), this project is concerned with proposing innovative solutions for waste management and its communication.
Principal investigators: Stefania Romenti, Laura Illia, Claudia Gorza
Timing: April 2018 – December 2018
Cultura + Impresa
Funded by Cariplo and in collaboration with Comitato Cultura+Impresa, this project is concerned with proposing innovative solutions for cultural sponsorships and events.
Principal investigators: Stefania Romenti, Laura Illia, Claudia Gorza, Grazia Murtarelli
Timing: April 2018 – December 2018
Media Reputation Index
In collaboration with Brembo, this project aims is to evaluate the quality of media coverage, by starting from the quali-quantitative evaluation of the seven reputational pillars.
Principal investigators: Stefania Romenti, Marta Pizzetti, Sonia Pancheri, Claudia Gorza, Grazia Murtarelli
Timing: January 2018 – June 2018
Strategic Communication Plan for MIND
In collaboration with Arexpo, this project engage the master’s students in strategic communication in the development and creation of an integrated, multichannel and innovative communication plan. The objective was to increase the brand awareness among different groups of publics: citizens, students, professionals and tourists.
Principal investigators: Stefania Romenti, Grazia Murtarelli, Claudia Gorza
Timing: April 2018 – June 2018
Survey on Millennials perceptions
Funded by Manageritalia, this project investigates Millennials perceptions towards the profession of manager. A questionnaire was developed to assess differences of perceptions between millenians and professionals.
Principal investigators: Stefania Romenti, Marta Pizzetti, Alessandra Zamparini, Claudia Gorza, Sonia Pancheri, Grazia Murtarelli
Timing: January 2018 - June 2018
Exhibitions’ ROO
Funded by Geodis, this project is concerned with developing a multidimensional index to calculate the Return on Objectives (ROO) of exhibitions.
Principal investigators: Stefania Romenti, Marta Pizzetti, Grazia Murtarelli
Timing: October 2017 - December 2017
Internal communication’s effectiveness
Funded by Auchan, this project is concerned with developing a multidimensional scorecard to evaluate the effectiveness of internal communication during an organizational change.
Principal investigators: Stefania Romenti, Grazia Murtarelli
Timing: October 2017 - December 2017